Velour Women's Social Club Brand Identity is a project that adds an element of elegance and sophistication to the club atmosphere. Designed exclusively for women, this brand encompasses merchandise and a curated cocktail menu. The selected fonts, PP Hatton and Balinda Script, lend a refined touch to the logo and overall brand aesthetic. Although the iconography a martini glass, olives are included to symbolize peace as the brand is to envoke a safe space for women.